Ethiopian airlines become New Emirates
Published On 13 Mar, 2018



For the past 10 years Ethiopian Airlines has become African largest carrier and bought supports in continental contenders. In passenger count, the airline has quadrupled over time and is expected to surpass 10 million passengers by the end of 2018. The airline has constructed one of the world’s youngest fleets, including dozens of Airbus SE and Boeing Co. planes.

In history, this airline is the first to challenge the European and Middle Eastern airlines’ commercial dominance for the continent’s skies and they are not stopping at that as they are currently pushing into North America, thereby adding into their list a fifth destination (Chicago) this year.

The airline (EA) is one out of seven African Airlines to be cleared for direct flight to the U.S. this connection will draw attention to the Ethiopian carrier’s founding in 1945 as a joint venture with the now-defunct Trans World Airlines. Secretary of State Rex Tillerson, commented on one of his visits that “Ethiopia is becoming a critical hub for intercontinental traffic for people traveling from the U.S. I think this is going to promote a great deal of interest in Africa and in Ethiopia.”

Ethiopian Airlines’ chief executive, Tewolde Gebremariam, said in an interview that the airline will launch its first digital marketing strategy, targeting potential fliers through Facebook , Google, Twitter and travel websites like Expedia  this year.

Ethiopian also revealed that this year it would divulge two testaments to its ambition: a $363 million overhaul of its shabby and overcrowded terminal at Bole International Airport that will more than double annual passenger capacity to 22 million—roughly matching Washington D.C.’s Dulles International Airport’s annual traffic—and a $65 million airport hotel. Meantime, inside a nearby $100 million aviation academy, recruits practice evacuations in a purpose-built swimming pool, while executives plot the company’s expansion.

According to chairman of Fairfax Africa Fund LLC, Zemedeneh Negatu, he said “Even though [Ethiopian] is 100% state-owned, it’s run like a business: The board runs it as if it’s British Airways or United Airlines, Many other African airlines are run like the personal fiefdom of the government of the time.”

(Fairfax Africa Fund LLC is a U.S.-based investment firm that consults on aviation)

Mairéad O’Grady, a 30-year-old educator from Washington, D.C., who flew on Ethiopian recently to Uganda, is one of the new converts. “It was a combination of the cost and the flight time; it seemed like the best of both options,” she said.


About -

Leave a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>